A ‘freaked out’ US food industry is hitting back at Maha – with social media influencers
Cross-partisan support in Washington on issues like pesticides and food additives pose a threat to the industry’s bottom line
Some of the biggest food and agriculture corporations in the US are funding a campaign that pays social media influencers to combat elements of Robert F Kennedy Jr’s Make America Healthy Again platform, according to an investigation by the Guardian and Documented, an investigative watchdog and journalism project.
The ascension of RFK Jr to secretary of health and human services has boosted his putative campaign to end chronic illness in the US, which he believes is primarily caused by processed foods and dyes, exposure to certain chemicals, and poor farming practices, along with an overuse of what he falsely claims are dangerous vaccines. The “Maha” movement blends long-running mainstream concerns about food and farm safety with conspiracy theories about everything from medicine to milk. A Maha “summit” in Washington this week will feature JD Vance and several members of Trump’s cabinet.
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